我们前几篇博文讲到了如何在演讲时跟听众有个良好的互动跟交流。其实我们在为演讲作准备时也有必要对目标听众作些了解。
Video--Know Your Audience Before Presentations
1. Know the size and occupations of your audience...
了解目标听众的人数多少跟他们的职业为何。。。
-if small and intimate, and with the same makeup of occupation, then your anecdotes and inside jokes are going to work wonders.
如果是少数又较亲近的听众，职业又较为统一的，那么你的小典故跟同行笑话等就很是受用。
'We salespeople make a living pushing people's buttons.'
“我们做推销这行的，就是得厚脸皮，通过让人们感到不适来混饭吃。”
-if large and professional, then you better stick with the facts and look to command authority in your talk.
如果是人数多且专业的听众的，那么你就得凸显实际数据，在演讲时更是得当仁不让，做到权威。
'As you can see from our data...'
“就如你们所见，咱们这数据显示。。。”
2. Know the biases and attitudes of your audience...
了解目标听众的先入为主的观念有哪些，对你/你的主题的整个态度又是怎样的。。。
-if the audience would not be too interested in hearing about your topic, then tell them at the outset why it benefits them to listen.
如果目标听众可能对你的主题不是很感兴趣的，那么你可以在演讲的开头就给他们说个理，告诉他们听今天演讲有哪些好处。
'I know that you're not too interested in learning about...but let me tell you...'
“我知道可能你们对。。。没什么兴趣，但你们知道吗。。。”
-if the audience feels strongly about a topic and you can't avoid bringing it up in discussions, then try to prepare a well-rounded answer that allows room for differences in opinion.
如果目标听众对某主题抱有强烈意见的，而你又无法避免在演讲中提到该主题的，那么准备一个较周密的解释，让双方意见都有立足之地。
'I know that we feel strongly about this, and I agree...but you see on the flip side...'
“我知道我们对此是很有想法的，我也是这么觉得。。。但你们看，试着换个角度看的话。。。”
3. Know what motivates your audience... 了解是什么能够让你的目标听众热血澎湃的
-if the audience is largely a group of tech junkies, then by all means wow them with the latest gadgets and networking tools.
如果目标听众大多是IT瘾士的，那么尽量秀出那最最‘in'的网络信息分享跟交友软件工具吧。
'We all love twitter, don't we? Then, feel free to feed me your tweets during our presentation.'
“我们都喜欢twitter吧。那么在咱们的演讲中你们就尽量把意见用tweet发送给我吧。”
-if the audience is a group of avid fashion lovers, then by all means share and reinforce that passion.
如果目标听众是时尚追崇者的，那么尽量与他们分享并强调那份热情吧。
'Fashion brings out the best in all of us. And we're here to talk about just that.'
“时尚让我们每个人都增添自信，而今天我们就来谈谈这话题吧。”
So，do you know your audience? 那么你了解你的听众吗？