我们如果有机会跟“potential clients”（有可能合作的客户）抽空“meet up for business lunch or dinner”（见个面，一起吃顿午餐或是晚餐，也顺道商讨一下业务合作），那么这将是非常难得的机会，以供我们“pitch a presentation to sell ourselves and our work”（与对方做一个演讲，目的在于推荐我们自己，乃至我们的工作内容等）。今天我们就来讨论一下这个话题，也顺道学习一下一些相关的英语表达吧。
Photo: benjami, CC
1。充分理解你需要面对的听众：
-Are they familiar with the topic of our presentation?
他们对咱们的演讲内容熟悉吗？
-What are their particular interests? What will they be looking for in our presentation primarily?
他们有哪些特别感兴趣的事情？他们可能主要希望从咱们的演讲中了解到什么情况？
-What is the purpose of our speech? Is it to educate and sell? Is it to entertain and sell?
我们演讲的目的是什么？是让他们对我们工作内容有个了解，进而愿意跟咱们商业合作？还是博得他们的兴趣，进而使得他们愿意跟咱们商业合作？
2。自荐演讲的顺序和结构安排：
-How will you plan your opening? What effect are you looking for?
你将如何来计划你的开场白？你希望有什么样的效果收获？
-What are your most important points to get across, before the audience lose their interest?
在听众失去兴趣之前，你最需要跟对方阐述的内容有哪些？
3。把一些详细的信息留到以后再阐述，或者是期待听众会主动与你提出：
-What information would you deliberately leave out, so as to better intrigue your audience?
什么信息你将故意做个保留，这样可更好地引起听众的兴趣？
-How will you leave them hanging on, wanting for more information?
你将会怎样来让他们备感兴趣，希望能够再多了解一下详细内容？
比如，在跟某合作对象推荐咱们咖啡店的特色时：
-Thank you for agreeing to meet up with me.
谢谢你答应跟我碰面。
-I've brought along a menu and a few pictures to show you about what we offer at our cozy cafe.
我带来了菜单，还有一些照片，希望给你看一下我们温馨的咖啡店具体有哪些特色。
-You might not have heard of our cafe, because we rarely do advertisements and mostly rely on word-of-mouth to generate buzz.
你可能之前还没有听说过我们的咖啡店，因为我们很少做广告，基本上就依靠客人之间的口传口来传播消息。
-Here on our menu you see the different drinks, cakes, and light meals offered at our place. Please, here is a copy for you.
在我们的菜单上面你可以看到我们提供不同的饮料、蛋糕以及简餐等等。请收下吧，这份菜单是给你的。
-Here are a few pictures showing the ambience at our cafe. As you can see, it is perfect for group project meetings and small functions. Prices are very negotiable.
这里还有一些照片，是给你看一下我们咖啡店的环境的。你也看得出，我们的店很适合举办项目小组讨论会或是其他小型活动。
-I imagine you may have questions, but let's get something to eat and we can discuss while we have our meal.
我想你肯定有一些问题要问，但咱们先点一下东西吃，我们边吃饭边讨论吧。
怎么样？你们是否也有一些其他建议？